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Service Merchandise was a retailer chain of catalog showrooms carrying fine jewelry, toys, sporting goods, and electronics that existed for 68 years (from 1934 to 2002)
History
Service Merchandise was founded in 1934 by Harry and Mary Zimmerman as a five-and-dime store in the town of Pulaski, Tennessee. The first of what evolved into a chain of catalog showrooms opened in 1960 on Broadway in downtown Nashville, Tennessee.
showroom and receive a carbon-paper order form and clipboard to record the catalog numbers of desired items. Items were displayed in working order in the showroom, allowing customers to test products as they shopped. Current Service