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Hollister Co., often advertised as Hollister or HCo., is a retail brand owned by Abercrombie & Fitch Co. Goods are available in-store and through the company's online store. In 2019, Piper Jaffray ranked it in the top five clothing brands among teenagers. Its main competitors are Aéropostale, American Eagle Outfitters, rue21, H&M, Gap, Old Navy, and Jack Wills.