Gimbel Brothers (Gimbels) was an American department store corporation that operated for a century, from 1887 until 1987. Adam Gimbel opened his first store in Vincennes, Indiana, in 1842. In 1887, the company moved its operations to the Gimbel Brothers Department Store in Milwaukee, Wisconsin, then became a chain when it opened a second, larger store in Philadelphia, Pennsylvania in 1894, moving its headquarters there. At the urging of future company president Bernard Gimbel, grandson of the founder, the company expanded to New York City in 1910.
The company is known for creating the Gimbels Thanksgiving Day Parade, started in 1920 in Philadelphia. As of 1930, Gimbels had grown to 20 stores, whose sales revenue made it the largest department store chain in the world. The company expanded to a peak of 53 stores by 1965, and closed in 1987 with 35 stores in Pennsylvania, New York, New Jersey, Wisconsin, and Connecticut.