Crunch Fitness is a chain of over 300 franchised fitness clubs located in the United States, Canada and Australia.
History[]
Crunch was founded in 1989 as a fitness studio by Doug Levine, a former stockbroker. The clubs became popular by appealing to young upscale members and featuring heavy promotions and marketing with some humorous and sexual connotations. They were initially profitable in large part due to successful promotion of logo merchandise sales within the clubs.