Club Libby Lu was an experiential/experience-based retailer for young girls ages 4 to 12.
Founded by Mary Drolet, a former executive at Claire's and Montgomery Ward, in August 2000, the store chain operated 98 stores in 28 states in the United States before closing in early 2009.
Club Libby Lu was a children's fashion retail chain that encouraged celebrating being a girly-girl. The popular store chain was created by Mary Drolet in August 2000.
At the front of every door was a "fairy" who would grant the wishes of people of all ages, beginning by sprinkling fairy dust onto guests as they walked into the store. Guests would sit in front of pink-colored, heart-shaped mirrors, dancing to pop music and ‘transform’ into rockstars, princesses, and their favorite celebrities.
A makeover cost between $25–$60, depending on the package of choice, and included a full hair updo, nail polish, and makeup.
In addition to playing dress-up for the day, Club Libby Lu VIP's (Very Important Princesses), were guided by their Club Counselors over to various stations including a "potion bar", where a VIP could make her own lotion, perfume, fairy dust, or lip gloss, and a Pooch Parlor, where the guests could own a stuffed animal of their choice.
At the end of every experience, each VIP was encouraged to join the free club and was given a friendship bracelet.
In early November 2008, parent company Saks Incorporated announced that, due to the economy, they would be closing all 98 locations.