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American Girl is a store chain that sells American Girl dolls, clothes, and accessories. The first store, American Girl Place, debuted in Chicago in 1998, followed by stores in New York City and Los Angeles. A number of boutiques followed which are smaller than the main stores; they feature rotating stock and some have casual restaurants. There are smaller stores in additional cities, including North Point Mall in Atlanta; Galleria Dallas Mall in Dallas; Natick Mall in Natick, Massachusetts; the Mall of America in Bloomington, Minnesota; Park Meadows Mall near Denver, Colorado, and Oak Park Mall near Kansas City, Kansas.
In May 2014, Mattel American Girl opened new stores in Toronto, Ontario and Vancouver, British Columbia, Canada in partnership with Indigo Books and Music. The company has also expressed interest in other overseas ventures, as they are seeing orders from Europe and Latin America. In 2015, the company announced that they were expanding operations in Mexico with two stores at El Palacio de Hierro’s Perisur and Interlomas in Mexico City, and a third in Polanco.
Temporary boutiques[]
The first temporary boutique opened in Honolulu, Hawaii at the Ala Moana Center, running from October 4, 2014, to April 2015.[24][25]
American Girl opened several temporary locations during the holiday season in 2016 in an attempt to reach more customers.[26] In August of 2016 a temporary location was set up in Novi, Michigan a suburb of Detroit in Twelve Oaks Mall which closed on January 28th 2017. In July of 2017 a temporary location opened in Raleigh, North Carolina, in the Crabtree Valley Mall; to be opened until January 28, 2018.[27]