American Dream Meadowlands

The American Dream is a massive retail and entertainment complex located in the Meadowlands Sports Complex in East Rutherford, Bergen County, New Jersey, United States. The complex was opened in four stages, with the first and second stages taking place on October 25th and December 5th, 2019, respectively, and the remaining stages occurring on October 1st, 2020 and later. As of January 2023, the megamall is home to over 200 stores and various commercial establishments.

The American Dream project was initially proposed as Meadowlands Xanadu in 2003 by the Mills Corporation. Construction began in 2004 but was halted when the Mills Corporation went bankrupt in 2007. Colony Capital took over the project, but construction stalled again in May 2009 due to the bankruptcy of Lehman Brothers. The Triple Five Group announced their intention to take over the project in May 2011, and on July 31, 2013, they officially gained control of the mall and the surrounding site.

The American Dream project faced several ownership changes, financing issues, construction delays, and legal challenges, resulting in the suspension of construction in December 2016. However, new financing was secured, and construction resumed in late June 2017. Despite this, the project continued to suffer from a series of "chronically delayed" opening dates. In October 2019, the Nickelodeon Universe theme park opened, followed by the Big Snow American Dream ski slope in December of the same year. However, the DreamWorks Water Park, retail shops, and restaurants were delayed due to the COVID-19 pandemic, which forced the mall's temporary closure on March 8, 2020. Following Governor Phil Murphy's announcement on August 26, 2020, that amusements could reopen with restrictions, Big Snow American Dream reopened on September 1, 2020, and other amusements, as well as the mall's first major retail outlets, reopened on October 1, 2020.

History[]

Meadowlands Mills (1994–2002)[]

The Mills Corporation first proposed the idea of constructing a mall in the New Jersey Meadowlands in 1994. Initially known as Meadowlands Mills, the project was planned for the Empire Tract, a 587-acre (238 ha) area of wetlands located in Carlstadt, New Jersey. The land was owned by Empire Ltd., a company that had purchased it in 1961 and had been planning a major development since 1987. The proposed commercial development included 2.1 million square feet (200,000 m2) of retail space, a hotel, and 1 million square feet (93,000 m2) of office space on 206 acres (83 ha) of the tract. To mitigate the environmental impact, the remaining land would have been transformed into stormwater retention basins.

Following the announcement of the Meadowlands Mills proposal by Empire and Mills in 1996, the project was met with controversy and opposition from various environmental and conservationist groups, as well as the congressman representing the tract, Steve Rothman. Opponents argued that the mall would have a severe impact on the area's ecological health, while the Mills Corporation countered by claiming that the land was already negatively affected by pesticide usage and invasive common reeds.

The Environmental Protection Agency and the U.S. Fish and Wildlife Service conducted studies on the potential environmental impact of the Meadowlands Mills project and opposed it. However, the U.S. Army Corps of Engineers conducted its own study, which contradicted the EPA's findings and stated that the project did not pose a threat to the Meadowlands area. In 2001, New Jersey Governor Donald DiFrancesco announced plans to protect the area and urged the Mills Corporation to consider alternative sites in the region. The project was effectively ended when his successor, Jim McGreevey, informed Mills the following year that the state government would not issue permits for the mall. The Empire Tract was later permanently protected by the Meadowlands Conservation Trust, which purchased it in 2005 and renamed it the Richard P. Kane Natural Area in honor of a notable New Jersey conservationist.

Meadowlands Xanadu (2002–2010)[]

In July of 2002, the New Jersey Sports and Exposition Authority (NJSEA) issued a request for proposal for a project on the parking lot of the Continental Airlines Arena. The inspiration behind this request came from the Meadowlands Mills project and plans to move the New Jersey Nets out of the arena. Since the site was already developed, it involved significantly less environmental damage compared to the earlier proposal. The Mills Corporation adapted their proposal to fit this new site, partnering with Mack-Cali Realty Corporation to design a major multi-use development named Meadowlands Xanadu. This development included a renovated Continental Airlines Arena and drew its name from Mills Corporation's Madrid Xanadú, a shopping mall in Spain that opened in 2003.

In response to the request for proposal from NJSEA, several other proposals for developing the site were accepted. Westfield Group proposed an "urban village" and "town square" called Arena Place, which would be built around the arena. Hartz Mountain Industries and Forest City Realty Trust submitted plans for Expo Park at the Meadowlands, which would feature an outlet mall, a convention center, an indoor racetrack, and three hotel buildings. Triple Five Group proposed MeadowFest America, which planned to adaptively reuse the arena to create a retail and entertainment complex.

Other proposals focused on the project's location in the Meadowlands Sports Complex. International Speedway Corporation envisioned plans for Sports City America, a development centered around the proposed Garden State International Speedway, a NASCAR racetrack seating 80,000. A consortium that included Paul Newman, Carl Haas, and Mario Andretti proposed Liberty Speedway and Family Theme Park, combining a racetrack with an amusement park and connecting the two with a monorail.

In February 2003, the authority's board chose Mills Corporation and Mack-Cali's plan over the other two finalists, Westfield Group and Hartz Mountain Industries. The project was billed by Mills chairman and executive officer Laurence E. Siegel as "...a new standard for bringing lifestyle, recreation, sports and family entertainment offerings together in one location." Ground was broken on the complex on September 29, 2004, and, at the time, was expected to open two years later.

In November 2006, Colony Capital purchased the project from Mills Corporation for $500 million and pushed the projected opening to 2008.

By 2008, the colorfully gaudy exterior of the building, which is visible from the New Jersey Turnpike and New Jersey Route 3, began to draw criticism as an eyesore. Richard Codey, president of the New Jersey State Senate at the time, called the structure "yucky-looking". In 2011, then-Governor Chris Christie called it "an offense to the eyes as you drive up the turnpike" and "by far the ugliest damn building in New Jersey, and maybe America." After acquiring the project, Triple Five indicated the exterior would be repainted in a different color scheme. The former logo of the complex In May 2009, construction on Xanadu, which was nearly 80% complete (and whose common areas were about 88% complete), came to a halt after a subsidiary of bankrupt Lehman Brothers missed payments, causing other lenders to withdraw from the project, and lost $500 million worth of construction funding. Developers stated the mall was 70% leased at the time.

In March 2009, the retailer Cabela's announced that it did not plan to open its Meadowlands location for another year, and subsequently gave "late 2010" as an estimated opening date. It would later pull out of the project by November 2010, following the collapse of Lehman Brothers and a halt to construction.

In February 2010, Stephen Ross, owner of The Related Companies in Manhattan, stated that he could finish the project by the end of 2010, possibly with a new name and look. In May 2010, the NJSEA handed the project over to the Related Companies, and the "Xanadu" name had been dropped, changing the name to "The Meadowlands".

In May 2010, the project's name was shortened from "Meadowlands Xanadu" to simply "Meadowlands."

On August 10, 2010, Colony Capital surrendered control of the development of the mall to five lenders. Four parties were noted to be interested in redeveloping the project. The Wall Street Journal on December 24, 2010, reported that Triple Five Group signed a letter of intent to invest in and finish the stalled mall. Triple Five proposed that the mall be expanded to include indoor amusement and a water park. Developers cut a deal with Deutsche Bank to provide an approximately $700 million loan to finish the project. The complex seen from the Meadowlands Sheraton in 2009 On February 1, 2011, after a record-breaking month of snow for the area, a 50- to 60-foot-long section of the eastern wall had buckled, and a horizontal crease was apparent on the complex's indoor ski slope. Two days later, on February 3, after workers were attempting to melt snow from the ski slope's roof, ice build-up caused the eastern wall to fail and suffer a partial collapse along an approximately 150-foot (50 m) length of roof. Michael Beckerman, a spokesman for the project's lending group stated, "The Lender Group is aware of the damage to the roof caused by excessive snow and ice, but does not feel the damage affects the integrity of the structure. As such, the group has filed an insurance claim, and once the weather turns warmer, it will assess the damages and fix whatever is necessary."

American Dream (2011–2016)[]

On April 29, 2011, Triple Five Group, the owners of two of North America's largest malls, West Edmonton Mall and the Mall of America, completed a deal with the New Jersey Sports and Exposition Authority. Triple Five had previously proposed "MeadowFest America" for the New Jersey site in 2002, before the contract was awarded to Mills Corporation. As part of the deal, Triple Five assumed ownership of the mall and renamed it "American Dream Meadowlands". They announced a tentative opening date of early 2014, to coincide with Super Bowl XLVIII at MetLife Stadium. The deal was officially announced on May 3, 2011.

Triple Five planned to expand the project to 3 million square feet and incorporate an 8.5-acre indoor glass-domed amusement park, water parks, and an ice skating rink. In July 2012, DreamWorks Animation CEO Jeffrey Katzenberg announced that a DreamWorks Water Park would open at the mall.

In June 2012, the Giants and the Jets sought an injunction against Triple Five from resuming construction after it took over the project from the Mills Corporation, stating that the addition of amusement and water parks at the site would adversely affect traffic at MetLife stadium on days when home games were played there, specifically 16 Sundays out of the year, the day of the week that Bergen County's Blue Law prohibits shopping, though not amusement parks. The teams contended that while the mall would be closed on Sundays, the amusement park would not, which would create traffic jams on game days, when between 20,000 and 25,000 vehicles would park at the complex. Traffic studies conducted by the team estimated that 7,700 spots would be added by the project, while developers stated that it would add only 63 more cars, as local residents would be wise enough to avoid the grounds at that time, and most tourists would take the rail link to the MetLife Stadium site rather than drive. Triple Five objected to the law's restriction because it would infringe upon their business. In July 2012 Triple Five countersued for what it called an improper campaign by the teams to preserve their monopoly at the site, while dissuading potential lenders from investing. On March 12, 2014, the parties reached a tentative settlement, agreeing to drop their lawsuits. Though specific details of the agreement were not made public, the agreement allowed the long-delayed project to move forward. Construction had been ongoing since November 2013, and was expected to pick up in early 2014. Although no timetable for completion was announced, the developer originally said it would take about 24 months to complete the project once construction began. That April, Triple Five released a revised design for the mall's exterior and confirmed a tentative opening date in late 2016, though by December 2014, it was reported that this would only be a partial opening.

By May 2013, progress on the project was delayed further by financing, permitting, and a lawsuit filed by the New York Giants and New York Jets over traffic concerns. Triple Five officially took ownership of the mall on July 31, 2013, with construction set to start in late August of that year, despite the lawsuit. Construction officially began in November and the developer estimated it would take approximately 24 months to complete the project.

In June 2015, the New Jersey Local Finance Board approved a tax-sharing plan between East Rutherford and Triple Five. In August 2015, the New Jersey Economic Development Authority reauthorized a $390 million potential tax break for the project. These steps were intended to set the stage for a sale of up to $1 billion in government bonds to raise money to complete the project in time for its new projected completion in the second half of 2017.

In April 2016, a planned bond issue fell through. In July 2016, construction appeared to have stopped, the developers were trying to obtain $1 billion in additional financing, and the projected completion date had slipped again, to 2018. In August 2016, the New Jersey Sports and Exposition Authority announced an $800 million bond issue intended to finance further construction of the mall. American Dream seen from across the Hackensack River in Secaucus, New Jersey in 2009 In September 2016, Triple Five Group announced that the indoor amusement park space would be occupied by Nickelodeon Universe, which would feature two world record-holding roller coasters. The TMNT Shellraiser, a Euro-Fighter, would hold the record for the steepest roller coaster drop at 121.5 degrees, and is based on a model seen at two other locations in the United States. The second coaster, a Spinning Coaster called The Shredder, consists of four-passenger cars that spin on a vertical axis as it progresses down the coaster's track, and is the world's tallest and longest free spinning coaster, at 1,600 feet. The water park is DreamWorks Water Park, which will feature attractions such as Shrek's Soggy Swamp, Kung Fu Panda Zone and Madagascar Rain Forest. The park's centerpiece will be the world's largest indoor wave pool, measuring 1.5 acres and holding 1.5 million gallons of water, and the world's second-tallest body slide, starting from a height of 142 feet and featuring a 50-foot free fall. The completed American Dream spans 3 million square feet and consists of 55 percent entertainment facilities and 45 percent retail locations. Planned entertainment venues included nightclubs, a 26-screen movie theater and 3,000-seat performing arts theater. The mall would house 450 retail shops, and more than 100 dining options, including approximately 20 full-service restaurants, a first-of-its kind kosher food hall, and a 38,000 square foot gourmet food court with 18 vendors and chef demonstrations operated by the youth-driven food and culture website Munchies. The project would also include a parking lot with 33,000 spaces, an on-site bus hub, and a train station. Triple Five projected 40 million people to visit the mall each year, half of whom would be drawn from the 62 million tourists who visit the tri-state area annually.

Construction halts and resumes again (2016–2019)[]

On December 22, 2016, construction work on the American Dream Meadowlands project stopped once again as financing from the 2016 bond issue was delayed until the following year. In May of 2017, the developers secured $1.67 billion in construction financing from a syndicate led by JPMorgan Chase. By the following month, work had resumed on the project.

In March 2019, the opening date was pushed back to late summer 2019, with the developer stating that the project was over 90% complete. In May 2019, it was announced that the project's opening had been pushed back again, with the water park's opening delayed until November 2019 and the rest of the complex set to open in March 2020. However, in September 2019, it was announced that the water park's opening would be delayed yet again, with no new opening date provided. Finally, on October 25, 2019, American Dream Meadowlands partially opened with the opening of the Nickelodeon Universe Theme Park and an NHL-regulation-sized ice rink. The water park, however, remained under construction. It wasn't until October 1, 2020, that the DreamWorks Water Park officially opened to the public.

In August 2018, Triple Five announced that H&M, Uniqlo, and Zara would be opening their largest mall-based flagship stores at American Dream. In September 2018, the New Jersey Hall of Fame revealed that they would be permanently relocating to the mall. On March 12, 2019, Barneys New York announced that it would open a flagship store at the mall, which would be its only location in New Jersey. However, following the company's Chapter 11 bankruptcy reorganization in October 2019, it was unclear whether the American Dream store would remain open.

In September 2019, just before the opening of the mall, Triple Five officially dropped "Meadowlands" from the name and it became known simply as "American Dream”.

On March 8, 2019, Governor Phil Murphy announced that the long-awaited American Dream complex would open in June of that year. However, on March 25, Triple Five Group, the developers of the mall, pushed back the opening to August. In May 2019, Triple Five once again postponed the opening date and announced that some retailers would not open until the 2019 holiday season or early 2020. Notable tenants, such as Tiffany & Co., Watches of Switzerland, Dolce & Gabbana, Moncler, and the innovative retailer Fourpost, were revealed. Triple Five also announced that the complex's attractions and common areas would feature rotating art installations and various other entertainment options.

In June 2019, American Dream announced a 10-year partnership with The Coca-Cola Company and its local bottling partner Liberty Coca-Cola Beverages, which would fully-integrate the Coca-Cola brand throughout the property, and would include a branded eatery.

On July 3, 2019, officials from Triple Five announced that the opening date of the mall would be October 25. Later that month, Crain's New York Business reported that the Asian-American supermarket chain H Mart would open a 35,000-square-foot (3,300 m²) store at American Dream, which in addition to that chain's typical selection of Asian and international food items, would feature the chain's "Market Eatery" venue for top national and international food concepts and chefs, as well as New Jersey's first "Let Them Talk Bar and Stage" that would feature live music, craft cocktails, entertainment and weekly events. The store will staff a combined 70 to 100 full-time and part-time employees.

Completion, opening, and pandemic closure (2019–2020)[]

On September 20, 2019, Triple Five announced that the mall would open in four stages it refers to as "chapters". In October 2019, the mall's much-criticized colorful exterior was repainted white. Triple Five also announced that the ski slope would be covered in a mural painted by a Canadian artist collective, set to be completed in 2020. Much of the facade facing the Turnpike would be covered in dynamic LED displays.

On October 25, 2019, the mall opened its first chapter, an ice-skating rink and a Nickelodeon Universe indoor theme park, which contained more than 35 rides and attractions. The next chapter, the DreamWorks Water Park, was set to open on November 27, 2019. However, on November 21, 2019, the company announced that they were postponing the water park opening until March 19, 2020. The next chapter, the Big Snow American Dream ski slope, opened on December 5, 2019.

The final chapter, consisting of the mall's 350 shops and over 100 restaurants, was branded "In Grand Style", and planned for a March 2020 opening. However, on February 27, 2020, NJ.com reported that the mall's enclave of luxury stores called The Collections would open in September 2020. On February 19, 2020, Sea Life announced it would open its location at American Dream on April 23, 2020.

On March 8, the mall closed, which Triple Five Worldwide announced was a temporary measure resulting from the COVID-19 pandemic in New Jersey, thus again delaying the opening of its retail shops and the DreamWorks Water Park. That same day, it was announced that Forever 21 pulled out of American Dream, due to the company filing for bankruptcy.

In April 2020, Triple Five announced that the proportion of the retail tenants at the mall would be smaller, as the mall would consist of approximately 70% entertainment and 30% retail. Among the newly announced entertainment venues would be a trampoline park, eight more rides to Nickelodeon Universe, and interactive museums featuring elaborate props and backdrops. Plans were also in the works for several hotels that would connect to the mall via skybridges, with the area zoned for 3,500 hotel rooms. That same month, the mall partnered with Hackensack Meridian Health and Agile Urgent Care to open a drive-through testing site primarily for local police, first responders, and frontline health care workers.

On May 5, 2020, it was announced that Lord & Taylor would no longer be a tenant at American Dream due to the company's decision to liquidate all of its stores as soon as they reopened. This was done in anticipation of a bankruptcy process brought about by the pandemic, which had severely impacted the retail industry.

On June 24, 2020, GNC announced that it would no longer operate a store at American Dream. This came after Barneys New York had also withdrawn from the mall, and several other tenants were considering canceling their leases or reducing their space at the mall. The COVID-19 pandemic had caused financial strain for many retailers, and the closure of the mall due to the pandemic had only exacerbated the situation.

Governor Phil Murphy announced on August 26 that amusements could open with restrictions on September 1, prompting Big Snow American Dream to announce it would reopen on that date.

On September 3, 2020, Triple Five announced its plan to reopen American Dream on October 1, with limited capacity, including its amusement park, water park, ice rink, and mini-golf arcade. Additionally, the mall would unveil its first major retail tenants, including H&M, Primark, Zara, and It'SUGAR, with more announcements to come closer to the date of reopening. The mall had 17 tenants that were ready to open, and certificates of occupancy had been granted to them. On September 29, 2020, it was announced that the Sea Life Aquarium and the Legoland Discovery Center would open at some point in early 2021.

On September 9, 2020, American Dream and Hackensack Meridian Health announced a ten-year partnership. The partnership includes opening a urgent care center at the complex, helping the complex reopen during the COVID-19 pandemic, and having pop-up events at American Dream about health and wellness.

Reopening (2020–present)[]

On October 1, 2020, American Dream officially reopened with limited capacity due to the COVID-19 pandemic. The amusement park, water park, ice rink, and mini-golf arcade were among the first attractions to reopen. Additionally, the mall unveiled its first major retail tenants, including H&M, Primark, Zara, and It'SUGAR. On the same day, NJ.com reported that Coca-Cola Eats, a Coca-Cola themed food court, would open later in the month, and that Munchies, a gourmet food court, would open by the end of the year. In March 2021, the luxury stores anchored by Saks 5th Avenue were scheduled to open, followed by the addition of hotels in the near future.

On March 10, 2021, NJ.com reported that the highly anticipated Sea Life Aquarium and Legoland Discovery Center would open at the American Dream mall on May 4. However, on April 21, 2021, American Dream announced that the opening date of the two attractions would be postponed. The Sea Life Aquarium and Legoland Discovery Center eventually opened on May 29 to much excitement and fanfare from visitors.

On July 8, 2021, American Dream announced that The Avenue, the luxury wing of the complex consisting of over 20 retailers and upscale eateries and named for its anchor store, Saks 5th Avenue, would open on September 17, 2021, as would the mall's Ferris Wheel. That August, the Oreo Café opened on the third floor of the mall's candy and novelty store IT'SUGAR. The eatery, which sells Oreo-themed desserts and beverages, was the first of its kind.

On September 14, 2021, Hasbro announced that the company would open a branded game room at American Dream called The Game Room powered by Hasbro. The venue, which is the first of its kind, would include an arcade platform with video games and interactive amusements like Skee Golf. It was scheduled to open near the SeaLife Aquarium in 2022.

In the early hours of September 25, 2021, a fire broke out at the ski slope in American Dream. Fortunately, there were no reported injuries, but the extent of the damage was significant. In the aftermath of the fire, mall management announced that repairs would take several months to complete, causing concern among tenants and visitors.

In December 2021, NJ.com reported that Toys R Us would open a 20,000 square foot, two-story global flagship store at American Dream. In light of the pandemic-related closings of its stores at Garden State Plaza in Paramus, New Jersey and The Galleria mall in Houston, Texas, this would be the company's only brick and mortar store until that company's July 2022 comeback, and would open in the middle of the month, in time for holiday shopping.

In May 2022, Bloomberg News published a report stating that American Dream had suffered losses of nearly $60 million in 2021, attributed to the COVID-19 pandemic, a fire at the Big SNOW ski slope in September 2021 that resulted in its closure until early 2022, and delays in the opening of certain stores and attractions. The mall's total expenses amounted to $232.4 million, while its revenue reached only $173 million. The report also revealed that American Dream's owners had missed an interest payment on its bonds on June 1, which put them in default.

In June 2022, the mall made a late payment of $13.9 million to its bondholders, but it still remained behind on its payments. This prompted East Rutherford Mayor Jeffrey Lahullier to state that "the mall's definitely in trouble, there's no doubt in my mind."

On September 4, 2022, MrBeast Burger opened its first brick and mortar location at American Dream, which had previously only been available for delivery via virtual restaurants. The opening was highly anticipated and drew large crowds of fans to the mall.

On October 17, 2022, American Dream welcomed LMNTS, a luxury streetwear and lifestyle retailer, which opened its first East Coast store at the mall. The new store offers a wide range of high-end clothing and accessories for fashion-forward customers who appreciate streetwear culture. The opening of LMNTS at American Dream further enhances the mall's reputation as a premier shopping destination on the East Coast.

Tenants[]

American Dream consists of 70 percent entertainment facilities and 30 percent retail locations.

General[]

Six distinctive grand atria flooded with natural light. One includes an extensive garden with bird-filled aviaries and rabbit fields; another will be an entertainment hub.
Albero dei Sogni/Secret Garden – a tree-like sculpture consisting of more than 75,000 LED lights and 25,000 leaves that play music during intervals several times a day
A 60-foot fashion fountain that can be converted into a catwalk in seconds
Interactive museums featuring extravagant props and backdrops
Instagram moments – areas designed specifically for social media photography
Museum-scale interiors displaying artwork by local and international artists

Shopping[]

450 retail shops
Six anchor retail tenants with more than 50,000 square feet (4,600 m²) each
12 major retailers (20,000 to 50,000 square feet [1,900 to 4,600 m²] each)
339 smaller shops (up to 20,000 square feet [1,900 m²])
A 35,000 square foot H Mart Asian-American supermarket
A 20,000 square foot, two-story Toys R Us flagship store

Dining[]

Over 100 eateries
21 full-service restaurants
45 specialty food retailers
A 38,000 square feet (3,500 m²), 18-vendor, Munchies themed food hall, which includes a kosher food court

Entertainment[]

The "Switchback" and "Northern Lights" trails at Big Snow American Dream

One of the six aforementioned atria is a 60-foot (18 m) space that will serve as an entertainment hub for live events.
Indoor NHL-sized ice rink.
Nickelodeon Universe – an indoor theme park.
DreamWorks Water Park – a year-round indoor water park
A 2,400–3,000 seat performing arts and concert venue
Big Snow American Dream – an indoor ski slope
Two miniature 18-hole golf courses
B&B Theaters premium dine-in cinema (includes bowling and arcade)
KidZania family entertainment center
Lucky Strike bowling alley
Legoland Discovery Center
Sea Life Aquarium
Climbzone indoor rock climbing facility
Mirror Maze attraction
The Game Room powered by Hasbro
Skip Barber Racing Go-Kart Academy
Nerf Action Xperience (opens 2023)
Planet Playskool (opens 2023)
Jump, a virtual reality cliff jumping attraction
Trampoline park

Dream Wheel[]

Announced in February 2008, PepsiCo agreed to pay $100 million for a ten-year sponsorship of Pepsi Globe, a London Eye-style ferris wheel built facing the New Jersey Turnpike that would measure 287 ft (87 m), and feature 26 glass enclosed, climate controlled gondolas that would take 20 people on 25-minute rides. Its planned opening was in 2009. It would be the largest Ferris wheel in America, but it drew much criticism from local residents and politicians who viewed it as an eyesore, and who voiced concerns about both safety and its obstruction of views of Manhattan's skyline across the Hudson River, which they feared would hurt property values and damage the image of the local communities. PepsiCo eventually withdrew their sponsorship of the ferris wheel, which would no longer be branded with that company's name or logo. By 2015, the ferris wheel was still being planned, but had been rechristened the Observation Wheel, and would be only 235 ft (72 m) feet in diameter, though it would retain the same number of gondolas. The wheel was again renamed The Dream Wheel by the time it opened on April 13, 2022.

Ice rink[]

Since 2021, American Dream's ice rink has been home to a hockey initiation program sponsored by the NHL's New Jersey Devils. In September 2022, American Dream was named as the main home ice for the Metropolitan Riveters of the Premier Hockey Federation, a professional women's hockey league.

Transportation and parking[]

Public transport[]

Public transportation to American Dream Meadowlands' on-site bus hub and train station is provided by NJ Transit. Direct local and express bus service to American Dream includes the following NJ Transit Bus lines:

85 Hoboken/Union City – American Dream
355 New York – American Dream
356 Secaucus Junction – American Dream
703 Paterson/Passaic – American Dream
772 Hackensack – American Dream

For travel by rail, the Meadowlands station is the western terminus for the Meadowlands Rail Line, located at the Meadowlands Sports Complex next to American Dream. However, that line is not being operated daily for American Dream, but solely during events at the stadium. NJ Transit stated that daily rail service could be added "once the rail system is resilient enough that doing so won't adversely affect NJ Transit commuters."

Multi-modal service is provided by NY Waterway, which provides a package service consisting of ferry service from Manhattan to Weehawken Port Imperial in Weehawken, followed by a bus for the remaining 6.5 miles to the mall. Passengers can also take the bus without a ferry connection.

Private transport[]

Motorists traveling to the location are accommodated with a 33,000-space parking lot. American Dream initially announced plans to charge for daily parking, but changed this, charging patrons only when events were held at MetLife Stadium. By August 2021, this was amended again to make parking free for the first hour, after which motorists would be charged $3.00 USD. As of 2022, parking is free for the first 30 minutes and costs $5.00 for any additional time.

American Dream runs a fleet of several helicopters to offer luxury transportation for wealthy international tourists and residents from the roof of the mall's Saks Fifth Avenue store.

Criticism[]

Opposition to the idea of building a permanent shopping center within the Meadowlands Sports Complex centered on traffic and environmental concerns. The project is being built on state-owned land, as the NJSEA is a state agency, and $81.3 million was spent on transportation improvements such as new off and on ramps and a train station at the Sports Complex. Some have also called the mall a "colossal real estate nightmare", and "perhaps the worst retail failure ever".

The project was also criticized by environmentalists who issued a complaint on July 10, 2012, that draft permits approved by the Army Corps of Engineers would allow five more acres of wetlands to be destroyed for the project, which had already filled in more than seven. Jeff Tittel, director of the New Jersey chapter of the Sierra Club, stated, "This project will increase traffic and flooding while taking business away from existing stores. This project is the Super Bowl of Sprawl and the American Dream is a commuter's nightmare."

In May 2006, the U.S. Securities and Exchange Commission (SEC) announced it was formally investigating the Mills Corporation, the original developer of the property, after it announced that it was restating four years of earnings due to executive misconduct and accounting errors. Later in the year, an analyst at Bank of America Securities pushed Mills Corporation to drop the project, citing the signs of cost overruns.

In 2007 the Federal Aviation Administration expressed concerns about the height of the Ferris wheel, which at the time was planned to be 287 ft (87 m), which the FAA feared would affect local air traffic to and from Teterboro Airport.

In June 2012, the New York Giants and the New York Jets filed a lawsuit against Triple Five, seeking to halt construction. The lawsuit claimed that the addition of amusement and water parks at the site would adversely affect traffic at MetLife stadium on days when home games were played there, specifically 16 Sundays out of the year, the day of the week that Bergen County's Blue Law prohibits shopping, though not amusement parks. The teams contended that while the mall would be closed on Sundays, the amusement park would not, which would create traffic jams on game days when up to 25,000 vehicles would park at the complex. Traffic studies conducted by the team estimated that 7,700 spots would be added by the project; the developers countered that the amusement parks would add only 63 more cars, claiming that local residents would be wise enough to avoid visiting on a game day, and most tourists would take the rail link rather than drive. In July 2012 Triple Five countersued for what it called an improper campaign by the teams to preserve their monopoly at the site while dissuading potential lenders from investing. On March 12, 2014, the parties reached a tentative settlement, agreeing to drop their lawsuits, which allowed the project to move forward.

In February 2015, U.S. federal prosecutors accused Joe Ferriero, former chairman of the Bergen County Democratic Organization and New Jersey political power broker, of bribery, fraud, and racketeering charges. The charges included an allegation that Mills Corporation paid Ferriero $1.7 million over the course of several years as a bribe or extortion to maintain Ferriero's political support for their development bid on the Xanadu project against rivals Hartz Mountain Industries. James Dausch, a former Mills Corporation employee testified that the $1.7 million was paid for Ferriero's consulting, not as a bribe. Dausch's testimony detailed much of the development bid process, including paid lobbyists positioning Mills with Governor Jim McGreevey, then Governor Richard Codey, as well as with Senator Robert Menendez. In April 2015, Ferriero was found guilty on five counts, but not on the Mills Corporation racketeering charges.

The State of New Jersey, through the New Jersey Sports and Exhibition Authority, issued $1.15 billion in tax-free bonds to support the project. These unrated bonds yielded 6.625% when first issued. They were part of a suite of tax concessions negotiated with the state and the City of Hackensack.

External links[]

Meadowlands Xanadu (the USA Store Fanon fictional version of this place)
The Official Website of American Dream Meadowlands